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3,000+

active SKUs

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2 Mn+

annual visitors

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1.3 L+

orders per annum

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$4 Mn+

annual revenue

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20x

growth in 2 years

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40%

areduction in returns

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Born in 2001, W started its journey with an aim to provide fashion in a modern retail environment to the Indian woman. Pioneers in introducing the concept of 'Mix n Match' in retail, W designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman. With more than 300 stores across the globe, W is on a mission to become the most preferred fashion brand for the modern Indian woman.

GreenHonchos became a partner to W’s online growth story in 2018 and has enabled their e-commerce solutions since then. Right from revamping their tech infrastructure to improving their spends, GreenHonchos has been instrumental in their digital scale-up.

Challenge
Solution
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Challenge

Out-of-date Online Platform

The old version of Magento was causing constant performance issues

Solution

The existing platform was revamped with the new version and empowered with the required tools to ensure error-free performance

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Challenge

Scalable Technology Solution

The e-commerce platform being was failing in managing multiple stakeholders at once

Solution

The platform was overhauled for robustness and made performant for scale

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Challenge

Inability to Leverage Performance Marketing Spends

The website was constrained in managing visits beyond a certain level resulting in lower ROAS

Solution

The online engine was integrated with the marketing channels and server capacities built for inbound acquisitions

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Challenge

Lagging Page Load

The platform was not optimized for Core Web Vitals such as FCP, FID, etc. and was impacting the customer experience

Solution

Time to First Byte (TTFB) was improved upon by a factor of 75% with CDN

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Challenge

Monolithic Application Suite

The frontend and backend were being handled by a single monolithic application which resulted in one getting impacted by the other

Solution

Platform was rebuilt using a headless architecture which allowed the frontend to operate independently of the backend

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Challenge

Desktop Focussed Website

The brand website was not optimized for mobile while a major part of the traffic was mobile bound

Solution

The Front-end website was developed as an inBrowser Application that leveraged the concepts of PWA and Serverless

4x

More than 400%
improvement in Conversion

1/4

Nearly 75%
reduction in TTFB

20x

More than 200%
improvement in Revenue

5x

improvement in Customer
Satisfaction (NPS)

200%

Nearly (2x) improvement
in Bounce Rate

60%

reductions in the
Hosting costs

Testimonial

img What has set the partnership with GreenHonchos apart is their engagement
at both levels: strategic and operational. GreenHonchos team has continued
to dramatically innovate on the product offering to keep us ahead of the
curve, without losing sight of the immediate improvements required to
deliver on business-as-usual.

Saurabh Bansal
(Head Omni & eCommerce – TCNS Clothing)
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