Google has always been considerate for providing only the best user experience to its visitors. As a result of which, they are going ahead with a big step from 21st of April, 2015! A paradigm that was much in existence for the mobile users will now be strictly implied for desktop or multiple device users too.
Time to say goodbye to your SEO rankings if you don’t own a mobile friendly version of your website!
Considering the significance of growing m-commerce and rate of mobile users in India, this was an inevitable step on Google’s part, which was first indicated when they launched a mobile friendly tag in search results, both on desktops as well as mobile devices.
It’s always a major disappointment when you have to tap, zoom or navigate through an ‘only desktop friendly’ site on your smartphones, tabs or mobiles. Thus, as a crucial step for the satisfaction of their visitors, Google will now start ranking mobile-friendly sites as top searches of your keywords, not only on mobile devices but on desktops too.
- No matter how much efforts you put on the SEO aspect of your website, if your website is lacking the general mobile device compatibility, it will lack in search engine rankings too!
- The new mobile-friendly algorithm applies to all countries at the same time instead of just pertaining to any one!
- Not just the website but every separate page of your website and the mobile friendly element in it will play a role in determining your rank on the search engines.
- This implies that if your blogs are mobile-friendly but mobile users are having a hard time filling up your query forms then the impact will be on the whole website!
- This major announcement by Google is supported by another mobile specific feature defining the search pattern. This includes the data gathered by Google bots by indexing various mobile apps!
- Decision owes to the growing dependency and use of these applications by more and more people making them a great source of their behavioral information.
Still thinking at this point? Worry not! Here are some damage control options for you!
- Make your next investment in a mobile friendly and multiple device responsive version of your website.
- If you already own one, they it would be a good practice to check its compatibility of Google’s mobile friendly test
- Few improvements for an already existing version can include enhanced maps, prominent call-to-action tabs, clear navigation and readable text.
Remember that this rule works both ways, as where a non-mobile compatible website will hinder better SEO rankings, a good one as that will give you a constant boost for the same.