Evolving Etail Discovery

Hello Reader,

Welcome to the latest edition of GH Pulse, where we delve into the evolving means of retail discovery in the world of Omnichannel Commerce. As traditional SEO faces challenges with declining click-through rates, retail brands are evolving to cater to the changing mindset of consumers who are now seeking information about brands, products, trends across search engines, AI-driven overviews, generative engines and voice assistants. This great decoupling of search and the birth of the agentic web leading to the new Discovery Framework, encompassing a comprehensive strategy that goes beyond SEO; to include ASO (App Store Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), providing a holistic approach to enhance brand discovery. Furthermore, in recent developments, India’s eCommerce sector is experiencing significant growth. A new report indicates that eCommerce’s share of total retail sales is projected to rise from 7-9% to 15-17% by 2030. On a global scale, the Beauty and Personal Care eCommerce market is also set to surge by 50%, reaching USD 339 billion by 2029, signalling a huge opportunity for growth. YAs the retail landscape is transforming, shopping centres are evolving from mere retail hubs to creating spaces for connection, engagement, and community while increasingly integrating digital and physical channels to create seamless Online-to-Offline (O2O) journeys for connected consumers.