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Hello Reader,
Welcome to the April edition of GH Pulse, where we reflect on the exciting advancements in India’s retail landscape this month.
As the world of digital commerce continues to evolve, one of the most exciting shifts we’re witnessing is the growing importance of organic consumer engagement and how it’s shaping the future of profitable online retail. With advancements like Google’s integration of Generative AI into search, the rise of new tenants like AEO (Answer Engine Optimization), ASO (App Store Optimization), and GEO (Generative Engine Optimization) is altering how consumers find and buy products. In fact, 58% of consumers now use voice search to find local businesses, and 80% of app discovery happens via app store search. These trends highlight a significant shift in consumer behavior and how businesses must adapt their strategies to maintain visibility.
Additionally, Generative AI tools are driving 3X longer session durations than traditional search, emphasizing the growing impact of AI on consumer engagement. Even though tools like ChatGPT are handling billions of queries, traditional search remains dominant, with Google retaining over 93% of the global search market share. These shifts underscore the need for businesses to adapt their digital strategies, ensuring they remain visible and relevant to consumers as new search technologies emerge.
The spirit of perseverance and hope will lead us to brighter days ahead. Stay tuned for more insights and updates in our next edition of GH Pulse.
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