Content to commerce

Hello Reader,

With the recent turbulence in terms of user engagement on mainstream social platforms, the D2C brands are now looking to broad-base their online channels for continuing their growth trajectory. Brands have started to experiment with integrating new-age concepts like Conversational AI, Deep Tech & Social Commerce to power the next phase of their D2C growth.

Bolstered by innovations in Big Data, ML, AI and 5G, businesses are pushing for sustainable growth and looking to increase productivity and customer experience. With external environmental factors changing the D2C growth dynamics, it is becoming imperative for eRetail brands to focus more on developing a pool of repeat purchase customers while continuing their aggressive approach for higher share of voice and share of wallet from online shoppers.