Amplify – A D2C Growth Multiplier

Hello Reader,

Welcome back to our latest edition of GH Pulse, featuring key insights from the world of Online Commerce.

Big news first: We have formally launched a D2C Accelerator program GH Amplify – An exclusive and invite-only D2C growth programme for high-potential brands. It guarantees an unfair digital advantage to eRetail brands by means of access to capital, mentorship, infrastructure and most importantly focused support by a powerful GH growth engine. Apply now to be part of an elite cohort of brands to amplify your growth and scale your business at an unprecedented rate.

In other news, Conversational Commerce has got a huge concept validation with JioMart partnering with Meta for providing an end-to-end shopping experience through its instant messaging platform – WhatsApp. With more than half a billion Indians using WhatsApp, Conversational Commerce would certainly be a game changer in the times to come.

Moreover, the investment winter and the inflationary pressure hardly seem to have any impact on the resilient Indian economy powered by internal consumption and upbeat sentiments around the festive season which was kickstarted by Raksha Bandhan this year. While online sales continue to grow by 12-14% of the annual revenues of retailers, their focus remains on expanding the omnichannel presence by ramping up their digital store and increasing the share of voice for their brand among modern Indian shoppers.