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Hello Reader,
We’re back with our latest edition of GH Pulse! Given the crazy festival season sale furore, we know it has been a busy month for you so we will get straight to the top stories – As per the recent industry reports, eCommerce platforms reported nearly 5.4X growth this festival season with 50-55 million shoppers purchasing online.
In other news, Virat Kohli’s master finish tanked the eCommerce sales for a while. It reminded all of us of the words of Pharrell Williams – “Life is a carousel. It goes up and down. All you gotta do is just stay on.” Now thanks to the advent of 5G, whenever we see a sales dip on such joyous occasions in the future, the comeback is going to be faster and bigger.
With these fast-paced developments, digital transformation has become imperative to prepare your brand for the future of commerce. New users with limited access to retail infrastructure are increasing from tier 2 & 3 cities by the day. The case in example – Amazon witnessed 80% of new customers shopping from Tier-II and III cities during the ongoing festival sale.
All this while, D2C is headed towards a $100Bn opportunity and may be much more, given how the ecosystem is shaping up. The only question that really seems to matter is – What size of that pie would your brand claim?
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