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While the COVID-19 ran amuck in the streets and people stopped in their tracks, scrambling to adjust to the new normal & restricting all their activity, a lot of established retail brands came online to deliver at home. During this time, Snitch, a fairly new player in the D2C game, went from a meagre 70 orders per day to over 1500 orders per day. How did this all happen?

During the pandemic, the online visibility of brands increased exponentially. With people spending more time on their screens, browsing through social media and OTT platforms became the norm. So, focusing on ads, making them appealing & hitting right on a) the intent & b) the proper target audience, GreenHonchos took the charge in making Snitch visible & appealing pan-India. Through hyperlocal campaigns, regional sales & precise, on-the-clock targeting, optimisation & hygiene of ads, GreenHonchos helped Snitch make an impact on the ads front. The ROI stood at 8X, with Snitch investing INR 750k+ & GreenHonchos delivering INR 6 Crs.

GreenHonchos helped Snitch in not only customer retention but also helped turn customers into brand loyalists & advocates. The end result was a mighty 50% returning customer base. Offering an enriching experience over the website, both on mobile and desktop, the GreenHonchos team geared up and made sure the daily new arrivals are up-to-date and communicated to the potential customers in real-time. Talking on the inventory front, Snitch’s model is based on producing more products in a limited quantity, making them limited editions of sorts. GreenHonchos spearheaded the inventory movement, even after very little stock coverage, we delivered consistent ROI to the brand. At any current point of time, we have maintained over 10,000+ active SKUs over at the Snitch website. GreenHonchos has since the past year, maintained an ROI of 8X to 10X, achieved 75 Mn+ annual visitors, given an INR 500 Mn+ annual revenue and 5,00,000+ orders per annum.

The growth journey of Snitch from a core retail B2B background to a D2C model, resulting in a 20X growth is just another example of how GreenHonchos has provided true D2C enablement to over 70+ retail brands. Join now to scale your brand to unprecedented heights!