In the fast-paced fashion industry, Ketch faced the challenge of establishing a strong digital presence while competing against well-established marketplace-driven brands. Despite its immense potential, the brand needed a strategic roadmap to diversify revenue channels, enhance customer retention, and scale its direct-to-consumer (D2C) operations effectively. Additionally, a lack of real-time analytics hindered proactive decision-making, and the absence of community-driven branding efforts limited its share-of-voice in the highly competitive fashion landscape.

Recognizing these challenges, GreenHonchos stepped in as a growth partner to drive Ketch’s digital transformation and eCommerce scalability. The team crafted a 360- degree growth strategy, ensuring that each sub-brand under the Ketch umbrella had a distinct identity while building a unified brand presence for the parent brand. By leveraging an enterprise-grade technology platform - KartmaX, data analytics, and multi-channel engagement strategies, GH helped Ketch move beyond marketplace dependency and optimize customer acquisition costs (CAC) for profitable scaling.

A dedicated mobile application for both iOS and Android was launched, aimed at improving brand loyalty and boosting Customer Lifetime Value (CLTV). This initiative contributed to over 20% of revenue as engaged customers shifted towards a seamless app shopping experience. Additionally, community-building efforts resulted in a 70,000+ strong loyalist base, ensuring repeat purchases and increased organic brand traction.

To enhance Ketch’s visibility and customer engagement, Snapchat and emerging digital channels were strategically deployed, allowing the brand to tap into relevant cohorts and amplify brand affinity. Furthermore, real-time analytics were integrated to enable data-driven decision-making, optimizing marketing performance and ensuring a better Return on Ad Spend (ROAS).

Stability and scalability were key focus areas, and GreenHonchos ensured this by developing a robust storefront on the enterprise-grade eCommerce platform, KartmaX (GHCC). This transformation improved website performance, reducing loading time to under 2 seconds, and ensured a smooth and scalable shopping experience for customers. The return to origin (RTO) rate was reduced to below 6%, further optimizing operational efficiency.

Through its partnership with GreenHonchos, Ketch successfully transitioned into a digitally mature, customer-first fashion brand, driving over 3,000+ orders per day with an MRR of ₹70MN+. The transformation highlights why brands today must embrace digital commerce enablement to scale efficiently, optimize customer engagement, and unlock long-term profitability in an evolving eCommerce landscape.