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Hello Reader,
Welcome to the latest edition of GH Pulse! In this update, we explore the actionable AI trends and use cases beyond the hype.
Today, AI is no longer just a tool for automation—it’s a transformative force, streamlining operations, enhancing go-to-market (GTM) speed, and helping growing retail brands gain a significant competitive edge. Merchandising is evolving as AI helps retailers predict trends and optimize inventory management. Analytics, powered by AI is enabling brands to gain deeper insights into consumer behaviour through real-time behavioral analysis, while marketing strategies are becoming more precise through predictive tools and Ad automation that deliver targeted campaigns.
On the business front, key marketplace players are taking steps to empower smaller businesses by reducing seller fees across over 135 product categories. From Apparel and Footwear to Beauty and Home Décor, these reductions in referral fees (ranging from 2% to 16%) provide MSMEs with an excellent opportunity to grow and thrive online.
As the potential of AI unfolds by the day, the perils of overhyping AI are also real. Businesses that will go though a patient productivity J-curve, training teams across boards and generating real business use cases will be able to reap real benifits of AI in the long run.
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