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Hello Reader,
Welcome to the latest edition of GH Pulse, where we explore how retailers are delivering retailtainment experiences to captivate digital-savvy consumers this OND season.
As the holiday period approaches, retailers face the dual pressure of engagement and sales, as shoppers’ expectations are evolving rapidly. Last festive season set a benchmark for Indian retail, with eCommerce sales growing 18–20% YoY, led by Tier-II and Tier-III cities. Electronics (+22%), Fashion (+28%), and Personal Care (+15%) led the surge, while brands leveraging data-driven campaigns, regional targeting, and optimized marketing spend saw ROI gains of 20–25%, providing critical insights for this year.
In 2025, retailers are focusing on AI-driven personalization, localized assortments, demand sensing, and dynamic pricing to maximize festive impact. Digital discovery channels, from influencers and live commerce to vernacular content, are shaping engagement, while regional preferences and premiumization are influencing assortment strategies. In a hyper dynamic world of eRetail, growing convergence of AI and commerce is creating a new future such as the recent partnership between Shopify & ChatGPT unlocking a new channel of commerce.
To capitalize on festive demand, brands should integrate predictive analytics in inventory planning, deploy hyperlocal campaigns, limited-time offers, and omnichannel promotions, and leverage loyalty programs, personalized retargeting, and flexible payments like BNPL/EMI to boost conversions and repeat purchases.
Retailers that combine these innovations with data-driven insights and robust digital infrastructure are forecasted to maximize sales, strengthen loyalty, and scale efficiently this OND season.
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