Un-silo Your Retail Approach

Hello Reader,

Welcome to the latest edition of GH Pulse, your go-to source for insights into the ever-evolving retail industry.

E-commerce platforms recorded nearly $11.9 billion in sales during the month-long festive season. High-end cars and luxury gadgets are back in demand, offering retailers a welcome relief after months of slower spending. Demand for premium large appliances rose by 30% over last year, while fashion and beauty categories saw a remarkable +400% spike in watches, fragrances, K-beauty, jewelry, handbags, sportswear, luggage, and kidswear compared to usual trends.

Apparel brands are also seeing momentum, with a projected 20% growth as consumers dive into festive and wedding season with enthusiasm. Interestingly, green-conscious shoppers are embracing thrift fashion and secondhand choices, reflecting a growing shift toward sustainability. Meanwhile, value-conscious buyers are finding savvy ways to shop, from scouting deals to using EMI options for clothes and home appliances.

Gone are the days of considering limited choices; today’s shoppers look for endless options, and they’re making decisions based on their unique needs, lifestyles, and love for self-expression. Take Gen Z, for example—they’re driving bold new trends, especially in fashion and beauty, aged 18-24 exploring the latest looks. All thanks to digital commerce advancements that enable brands to go beyond eCommerce and elevate the entire shopping experience.

Convenience, speed, and personalization are the new essentials. Shoppers want smooth, connected experiences across all touchpoints – whether in-store or online. To keep them engaged, retailers are thinking about how they’ll deliver seamless in-store and online shopping experiences. Retailers can come up with new and innovative ways to keep shoppers coming back for more by combining streamlined un-siloed data science, seamless cross-channel customer service and marketing, and authentic personalization to create buyer experiences which can combat the fickle nature of the modern consumer.

The retail game is changing fast. To stay ahead, retailers need to break down silos and think outside the box. Unifying channels, innovating with tech, and connecting with customers will be key to thriving in a landscape where consumer expectations are constantly evolving. Together, we’re witnessing a new era of retail that blends convenience, creativity, and connection—one that promises an exciting future for brands ready to adapt.