Hello Reader,
Welcome back to our monthly coverage of India D2C and the eCommerce sector. The digital transformation across industries continues to grow at an exponential pace, and with one more company joining the India Unicorn Club, we now have 100 unicorns in India, with 14 of them added in the last 5 months only!
The month of May also witnessed a major tech disruption in the eCommerce ecosystem with Government of India announcing the launch of ONDC – Open Network For Digital Commerce. This initiative is deemed to democratize the fast growing eCommerce sector in India, empower small retailers across cities and reduce the dominance of online retail companies. Amid this ongoing digital evolution, there is one key question that every retail leader should answer – Is your brand ready for the online commerce wave in India?




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