EOSS – End of Season Sale

Hello Reader,

What makes India the most exciting market for national and global brands is its diversity of people, cultures and weather. This gives eRetail brands numerous opportunities to keep their consumers engaged and sales on throughout the calendar year.

In the month of June, digital shoppers frequented their preferred D2C websites & marketplaces to get the best of EOSS (End Of Season Sale) and move products from wishlists to check-out carts. EOSS offered a massive 60% to 90% off on all the styles and brands during the sale period with nearly 40% of the overall traffic coming from Tier-II and III cities and towns. During this seasonal sale, marketplaces and D2C brands also put the concepts like social commerce and live commerce to the test which in alignment with their content-to-commerce strategy helped them grow conversion by 7X – 10X.

While the Indian digital economy continues its growth toward achieving the $1 Tn milestones by 2025, eRetail brands continue seeking innovative means to grab a larger pie of this growth opportunity by perfecting their digital commerce strategy.