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Hello Reader,
As of today, 2022 has been a flat year for eCommerce with growth estimates lowered by 15-20% compared to the last few years, and companies lowering their profit outlook on inflation concerns. However, certain eRetail brands with a strong narrative, ownership of historical customer data and well-integrated D2C enabling partner ecosystem have been able to optimise their profitability and continue steadily on their growth path. These forward-looking brands have been well poised to leverage the global trade trends and benefit from government initiatives like promoting online commerce at the grass root level, cross-border eCommerce etc. The recent industry report also suggests that 93% of businesses in India are optimistic to take ‘Made in India’ brands global.
In the words of T.S. Eliot: “Only those who will risk going too far can possibly find out how far can they go”. With shopping season starting in India on the 11th of August, it is an opportune time for D2C brands to align with the right partners in the eCommerce ecosystem who can help them scale profitably online….
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