Blackberrys, one of India’s most respected menswear brands, has built its legacy on sharp fits, premium craftsmanship, and a strong presence in the formal and semi-formal segment. As the brand continued expanding its retail footprint, the digital ecosystem presented a new set of opportunities and challenges. While Blackberrys enjoyed strong offline equity, its online presence needed deeper reach, stronger visibility, and a sharper connect with new-age shoppers who increasingly discover, evaluate, and buy fashion online.

Before partnering with GH, the brand faced multiple digital roadblocks that limited scale. Organic reach remained low across platforms, making it difficult to connect with younger audiences. Their Meta marketing strategy was suboptimal and led to high CAC, while campaign performance fluctuated heavily due to seasonality and lack of consistent optimisation. Large- budget conversion campaigns struggled to maintain a healthy ROI and ROAS. In parallel, the absence of an integrated digital commerce approach made it difficult to understand omnichannel impact and attribute performance accurately. With a rich repository of historic customer data, the brand also needed a structured approach to personalised marketing, retention, and driving higher CLTV at scale.

GreenHonchos approached the mandate with a unified, full-funnel strategy designed to strengthen awareness, deliver consideration, and drive conversions across digital touchpoints. The team deployed refined audience segmentation to optimise ad targeting, reduce CAC, and improve efficiency. Through robust MV testing and high-performing creative assets, GH expanded the acquisition base and enhanced campaign delivery. A restructured media approach improved cost efficiency and allowed for more effective localisation across markets.

To address website drop-offs, GH implemented Conversion Rate Optimisation (CRO) insights that enhanced the user journey, simplified exploration, and reduced friction across key conversion points. New content formats and pillars including story-led narratives, helped bring consistency, freshness, and a premium voice to the brand. A unified visual direction elevated Blackberrys’ perception as the true “fit expert” in menswear, strengthening its digital identity.

Simultaneously, GH identified high-impact keyword opportunities to improve SEO performance, helping the brand gain stronger organic visibility and topical authority. Omnichannel data integration further strengthened personalisation efforts, enabling better targeting, high bottom- of-funnel conversions, and improved repeat purchase behaviour - key drivers for long-term profitability.

This integrated approach delivered strong results for the brand. Revenue grew by nearly 48% in three months. Impressions increased by about 66%, while link clicks rose by close to 49%. Despite scaling ad spend by ~78%, ROAS remained strong and stable. CPM increased by only ~7%, proving cost efficiency even at higher scale. Engagement rates also improved significantly, reaching 1.3% between two quarters compared to the previous six-month period. These metrics reflect the success of a unified digital strategy that elevated Blackberrys’ presence, performance, and profitability.