From Creators To Conversions: The Story Behind Forum Malls’ Influencer Success
Retail Malls
Built on the foundation of entertainment, modern retail, and inspirational experiences, Forum South Bengaluru (FSB) is part of the Prestige Group, a pioneer of high-end mall experiences in India. Known for creating immersive and culturally relevant experiences, FSB continues to set benchmarks in blending digital innovation with physical retail engagement. To match that energy digitally and convert it into real footfall, a focused influencer marketing strategy was executed across FY 2025–26 in partnership with GreenHonchos, combining creativity, data, and strategy to amplify reach and impact.
Brand Challenges
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Scaling influencer campaigns quickly without compromising authenticity
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Cutting through the noise in a crowded digital landscape
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Driving hyper-local trust while reaching a wider audience
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Generating footfall and conversions, not just social media likes or follows
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Building a loyal, engaged community around brand experiences
GreenHonchos Approach
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Handpicked high-impact creators across lifestyle, food, fashion, and culture
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Designed creative flows aligned with FSB’s brand storytelling and seasonal campaigns
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Built real-time dashboards to monitor engagement, reach, and performance
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Rolled out campaigns in multiple phases, starting with teasers, followed by high-intent activations
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Included a diverse creator mix from micro to macro influencers for reach and authentic engagement
BUSINESS IMPACT
- 3.6L Engagement across campaigns
- 86L Views on key campaigns
- 43K+ Shares across campaigns
- 100+ Creator activation involved throughout the year
IMPACT AREAS
- Influencer Marketing
- Social Media
- Digital Commerce
Forum South Bengaluru (FSB) wanted to strengthen its digital presence and engagement through influencer marketing, but conventional campaigns were underperforming. They needed a solution that could cut through the digital noise, scale campaigns effectively, and generate measurable results - building hyper-local trust, authentic interactions, footfall, and a loyal community around their events.
GreenHonchos powered FSB by designing a performance-driven influencer ecosystem, handpicking micro and macro creators across lifestyle, food, fashion, and culture, aligning each activation with the brand’s storytelling. Multi-phase rollouts generated anticipation before events and sustained engagement afterwards, while real-time dashboards tracked reach, engagement, and conversions to enable continuous, data-led optimization.
Execution was scaled strategically over multiple campaigns. For instance, the World’s Largest Gramophone installation leveraged 20 artisans and 3,500 man-hours to create immersive, shareable content, while the Mango Jaatre Festival tapped local creators to drive on-ground and online excitement. Seasonal campaigns like Christmas and Roboland | Mangoland | Akshaya Tritiya combined cultural relevance with influencer storytelling, creating FOMO and driving measurable engagement. Each campaign was thoughtfully designed to maximize impact while keeping authenticity intact.
The results speak for themselves: over 86 Lakh+ views on flagship campaigns, 43K+ shares on social content, and over 100 creators activated throughout the year. FSB not only achieved visibility and engagement goals but also created a repeatable influencer marketing framework. This case demonstrates how GreenHonchos transforms influencer campaigns from isolated activations into structured, high-impact growth engines, combining creativity, data intelligence, and strategy to deliver both brand and business results.
Team GH doesn’t just execute influencer campaigns - we engineer influencer ecosystems that scale, engage, and deliver measurable results. Through careful planning, performance-led strategies, and data-driven insights, FSB’s campaigns became true growth engines, amplifying both brand reach and customer engagement.
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