Digital Revolution & Impact & Its Impact Analysis

Hello Reader,

Kicking off February with 5 new entrants in India’s unicorn list, D2C & D2C fulfilment takes centre stage once again! Union Budget 2022-23 unlocked opportunities for the next phase of growth through policies favouring the development of technology infrastructure, paving way for further strengthening the digital ecosystem and enhanced last-mile experiences.

Businesses ventured into emerging technologies and concepts like Live Commerce, Q-commerce and Gig Economy. Industry reports are forecasting Q-commerce to grow 10-15 times in size, reaching USD 5 Bn in valuation by 2025 as Indian start-ups like Blinkit, Zepto, Swiggy reinforce investments!

Emerging technologies are setting the scene for this year’s D2C landscape as more potential avenues to grow & scale businesses come to light. As we progress into 2022, the D2C sector continues its leap towards USD 100 Bn valuation in the next few years to come.