orders per annum
growth in 3 years
areduction in returns
Liberty Shoes is India’s leading footwear brand with over 6 decades of presence in the industry. Started in 1954, Liberty is the quintessential brand that has become synonymous to footwear in the country. Ironically, this was the biggest bottleneck in their D2C efforts where consumers identified them as a purely offline brand.
GreenHonchos came in as a growth enabler in 2014 and since then has been successful in turning around their online presence that today rivals the pure-play online brands! Right from boosting their website traffic to powering their platform to serve thousands of orders a day without breaking a sweat, GreenHonchos has been with them at every step of their D2C scale.
Catalog visibility & coverage
No single repository existed for product/image relateddetails
A comprehensive catalog backend was created that was robust to manage high volumes of listings
PAN India visibility
The brand was finding it difficult to break out of its image of being a traditional offline player
Focussed targeting and remarketing was done taking inputs from the offline sale behavior across regions
Scalable technology solution
The e-commerce platform being used by the brand we failing in managing multiple stakeholders at once
A complete overhaul was done on the platform making it performant and robust for scale
The brand found it difficult to transition to an ecommerce approach from that of physical retail
Detailed and Comprehensive training sessions were conducted and manuals provided for a quick level up of the brand team
Customer experience & loyalty
The brand grappled to address service levels in a digital environment against an ever evolving customer
CSAT thresholds were defined ensuring same levels of CX across channels
How could the brand seamlessly leverage its existing infrastructure of offline for online growth?
Current OMS was upscaled bringing in the entire fleet of stores in a seamless sync with the online operations
Replicating local search behavior online by implementing ML algorithm in the website search for incomplete and incorrect keywords
Major traffic from North India
Penetration across India. South is more
GreenHonchos has been our eCommerce team, managing end-to-end for
years now. Significant upgrades in technology systems and digital marketing
have chartered the steady growth path for the online business.