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10,000+

active SKUs

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6 Mn+

annual visitors

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1.2 L+

orders per annum

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$20 Mn+

annual revenue

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4X

growth in 3 years

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40%

areduction in returns

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Liberty Shoes is India’s leading footwear brand with over 6 decades of presence in the industry. Started in 1954, Liberty is the quintessential brand that has become synonymous to footwear in the country. Ironically, this was the biggest bottleneck in their D2C efforts where consumers identified them as a purely offline brand.

GreenHonchos came in as a growth enabler in 2014 and since then has been successful in turning around their online presence that today rivals the pure-play online brands! Right from boosting their website traffic to powering their platform to serve thousands of orders a day without breaking a sweat, GreenHonchos has been with them at every step of their D2C scale.

Challenge
Solution
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Challenge

Catalog visibility & coverage

No single repository existed for product/image relateddetails

Solution

A comprehensive catalog backend was created that was robust to manage high volumes of listings

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Challenge

PAN India visibility

The brand was finding it difficult to break out of its image of being a traditional offline player

Solution

Focussed targeting and remarketing was done taking inputs from the offline sale behavior across regions

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Challenge

Scalable technology solution

The e-commerce platform being used by the brand we failing in managing multiple stakeholders at once

Solution

A complete overhaul was done on the platform making it performant and robust for scale

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Challenge

Operational efficiency

The brand found it difficult to transition to an ecommerce approach from that of physical retail

Solution

Detailed and Comprehensive training sessions were conducted and manuals provided for a quick level up of the brand team

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Challenge

Customer experience & loyalty

The brand grappled to address service levels in a digital environment against an ever evolving customer

Solution

CSAT thresholds were defined ensuring same levels of CX across channels

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Challenge

Omni-channel fulfillment

How could the brand seamlessly leverage its existing infrastructure of offline for online growth?

Solution

Current OMS was upscaled bringing in the entire fleet of stores in a seamless sync with the online operations

1.35 MN

visits/annum (2014)
Major traffic from North India

6 MN+

visits/annum (2020)
Penetration across India. South is more

Testimonial

img GreenHonchos has been our eCommerce team, managing end-to-end for
years now. Significant upgrades in technology systems and digital marketing
have chartered the steady growth path for the online business.

Anupam Bansal
(Director – Liberty Shoes)
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