GH ANALYTICS
Analytics & Insights
Optimise the performance of your business
online, through timely data inputs.
GH ANALYTICS
Analytics & Insights
Optimise the performance of your business online, through timely data inputs.
Let’s TalkGH ANALYTICS
We ensure that you get timely and digestible analytics to help you optimise your business performance and stay on top of the decision making process for maintaining a competitive advantage in the industry.
AI-DRIVEN INSIGHTS
Integrating relevant metrics from the first mile to last mile order journey, we coalesce hundreds of data points and analyse, prioritise & assemble them into a coherent image using AI, presenting them in dashboards.
CUSTOMER COHORT ANALYSIS
Employing customer heatmap and scroll depth, RTO behaviour triggers, Sales and Returns patterns across channels to determine regional utilisation and provide tailored insights to help you segment your customers & reward customer loyalty.
PROFITABILITY OPTIMISATION
Increasing the brand topline & bottom line through marketing optimisation and reporting to minimise the leakages in the post-order journey to keep your business running efficiently and profitably.
MERCH INTELLIGENCE
We monitor category and attribute sales insights to enable performance marketing and targeting using multiple methods like differentiated strategic approach, post category segmentation and integrating merchandise intelligence with consumer demand intelligence via BI.
AD SENSING
To keep your ROAS high, we utilise Ads Automation based on the customer behaviour, automated bidding strategy for optimum results, A/B testing of audience and perform regular search keywords analysis for competitive keywords driven campaigns.
INTUITIVE DASHBOARD
A customised dashboard that gives you a holistic view of all important ongoings of your business like Baseline Creation and Deviation Triggers, Daily, WTD, MTD Assortment & Stock Inputs, Category-specific Sales Attribute study etc. to keep you up-to-date.
