With new collections introduced year-round, THE One has built a strong presence in physical retail. However, the brand faced challenges in adapting to the rapidly evolving online retail landscape. Legacy technology and manual processes made scaling eCommerce operations difficult. The brand was unable to fulfil the omnichannel requirements, and its archaic ERP system limited the ability to provide seamless online shopping experiences.

GreenHonchos (GH) spearheaded THE One’s eCommerce transformation by implementing a modern, scalable infrastructure using the KartmaX (GHCC) headless commerce platform. This microservice architecture empowered the brand to streamline operations and deliver a superior digital experience. GH revamped THE One’s eCommerce interface with best-in-class UI practices, enhancing the customer experience and creating a platform capable of meeting growing demands.

Further advancements included deep ERP integration, ensuring visibility of products, orders, and inventory across locations. GH also implemented multi-store inventory management and order fulfilment from stores, enabling customers to place orders online with faster delivery from the nearest store. Additionally, Buy Online, Return in Store (BORIS) functionality was introduced, offering seamless returns through physical outlets, and enhancing customer satisfaction. Split payment options were added through Tabby, allowing customers to pay in four easy instalments, improving the shopping experience and driving higher conversions.

GH automated critical operations such as cataloging, order fulfilment, notifications, returns, and refunds, minimizing manual intervention and increasing operational efficiency. This streamlined process ensured safety stock mechanisms to prevent overselling while creating a true omnichannel experience for customers.

THE One’s experience underscores the importance of digital transformation for modern retail brands. Implementing an integrated omnichannel strategy allows brands to bridge the gap between physical and digital retail, providing customers with seamless shopping experiences. For retailers seeking long-term growth, embracing these technological advancements is essential to remain competitive in the evolving retail landscape. The partnership with GreenHonchos empowered THE One to overcome its operational challenges and establish a robust eCommerce presence. This transformation has positioned THE One as a leader in the home furnishing market, setting the stage for sustainable success in the competitive online retail space.