Content To Commerce: Building The NarrativeTo Drive Conversions

The 2022 edition of India Fashion Forum, held at The Leela Ambience Convention Hotel, Gurugram brings you the latest and greatest of the fashion industry across the globe.

Explore the hot topic ‘Content To Commerce: Building The Narrative To Drive Conversions’ as Navin Joshua, Founder/Director, GreenHonchos delivers a keynote pointing out the role of Content and the need to broad-base the marketing channels for enhanced consumer engagement.

Performance Marketing has served as a definitive answer for up and coming brands in the eRetail space to drive their conversions but as the modern Indian shopper becomes more sophisticated, is that the way forward? Consumer Experience is being identified as the next competitive battleground. Digital-first brands need to overhaul their search to capitalise on the vast catalogue, paving the way for it to become the new goal for improving CX.

On the Customer Acquisition grounds, organic is quickly becoming the new paid marketing. Visual Merchandising requires a ground-up rework on the sort and filter to maximise the inventory exposure. At the end of the funnel, Profitability becomes the driving force to achieve great numbers in the ‘net’. Automation will lead the way to optimise profitability and that is where tech innovation will be your brand’s key differentiator.