27th June, 2020 | 1hr

The Omnichannel Super Saturday


FabIndia & Vinculum: The division of the eCommerce industry has happened in three phases, Pre-COVID, during COVID and now, post-COVID. So while we saw a huge rise in businesses going digital & omnichannel, let’s take a look at what made them rise, where a lot fell. FabIndia has around 211 stores across India and multiple warehouses. Taking all of these omnichannel presents their own sets of challenges. So with Deepak Singla, Director, Vinculum & Arun Naikar, Head Commerce, FabIndia, let’s talk about FabIndia & Vinculum’s partnership and how they prepared for the new normal & now, the next normal.

Celio & Fynd: When taking your business online, keeping your inventory in sync with the four paradigms of a D2C business model is important. How do you intersect organised retail, unorganised retail online retail and offline retail to create a perfect omnichannel? Let’s talk to Abhishek Shetty, CMO, Celio & Harsh Shah, Co-founder, Fynd and understand the challenges faced by a brand with over 600 points of sale to come not only online, but finding the right space to step into the omnichannel. Here’s how to build your pillars for inventory management, build channel efficiency and enhance customer experience to accelerate your business growth.

Event Highlights

  • The Omnichannel Super Saturday @Indiaretailing1
  • Vinculum & its integration & adaptability
  • Case Study with FabIndia: Adjusting to the new normal
  • What made FabIndia fit in with Vinculum?
  • FabIndia’s objectives while going omnichannel
  • Enabling objectives, achieving growth
  • Pre-COVID v/s during-COVID journey
  • Analysing the buying behaviour at the peak of lockdown 17:16 Predicting the customer journey in upcoming months
  • How we kept the customers engaged during-COVID
  • Analysing the buying behaviour after lockdown
  • Where is the partnership going in the future?
  • The Omnichannel Super Saturday @Indiaretailing1
  • Problem statements – How do we optimise Inventory?
  • Major changes & challenges in going omnichannel
  • Optimising Inventory – How to succeed
  • Optimising existing organisational structure to unlock full potential

Session Speakers & Moderator

Deepak Singla


Arun Naikar

Head eCommerce

Abhishek Shetty


Harsh Shah


Ranjit Satyanath



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