Perfecting The ‘Phygital’ Shopping Experience

An invigorating session with the industry leaders in the eCommerce omnichannel and phygital movement. How do you take the shopping to digital? How do you converge the digital to physical? And how do you take the scaling ahead to make sales happen? Here are a few things you need to know before stepping into the digital revolution or things you need to perfect once you’ve already stepped in it. Learn from Praveen Shrikhande, CIO, Aditya Birla Retail about what a legacy brand considers before going phygital. Or learn from Kashyap Vadapalli, Chief Marketing Officer & Business Head, Pepperfry.com on why a purely digital business has over 105 stores all across India? Hariharan Iyer, Group CIO, Raymond Group gives an insight on the next big thing after omnichannel is said and done. Looking over it all is the moderator, Navin Joshua, Founder/Director, GreenHonchos that has helped scaling up businesses & proved that GreenHonchos is the best D2C eCommerce & digital marketing platform.

Event Highlights

• Perfecting the ‘Phygital’ shopping experience
• Exploring the convergence of physical & digital
• Discovering India’s omnichannel situation
• Integrating the phygital in fast fashion brands
• How has the customer evolved with legacy brands going online
• Omnichannel’s revolutionising intent to the purchase
• Situational analysis: Pepperfry, the earliest adopter of phygital
• The pillars of omnichannel success
• Battling product unavailability & stale inventory
• Possible cannabalization in legacy brands?
• Handling returns – omnichannel v/s marketplace
• Exploring sentiment engineering & data personalisation in-depth
• Closing by Session Moderator: Navin Joshua, Founder/Director, GreenHonchos

Session Speakers & Moderator